Here is a video on how to invite your customers to use an static link to leave you a review. With this solution you can prevent low star reviews from being added to your Google My Business Account.
Here are the following steps:
- Login to your Local SEO Personal SEO Dashboard
- Select your location from the dropdown (if needed)
- Click on Reviews
- Click on Acquire Reviews (under Quick Actions)
- Click on Select on the Review Page via a static URL
- Complete each step
- Copy the URL provide
- Place the URL on your website, email signature, social media (where ever you want)