This is a step by step process in how to add Schema to your blog posts on a Sierra website.  


Here is the video on how to adjust your schema on your post/page:


We are going to start by providing you with the code that you will need:



<script type="application/ld+json">

{
  "@context": "https://schema.org",
  "@type": "Article",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://www.propertyinsantacruz.com/blog/selling-your-santa-cruz-home-at-the-same-time-as-your-neighbor/"
  },
  "headline": "Selling Your Santa Cruz Home at the Same Time as Your Neighbor",
  "description": "Discover strategies for selling your Santa Cruz home successfully, even when your neighbor is also selling. Learn about pricing, staging, and standing out in a competitive market.",
  "image": "https://assets.site-static.com/userFiles/614/image/Selling_Your_Santa_Cruz_Home_at_the_Same_Time_as_Your_Neighbor.jpg",  
  "author": {
    "@type": "Person",
    "name": "Santa Cruz Realty Team",
    "url": "https://www.propertyinsantacruz.com/"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Santa Cruz Realty",
    "logo": {
      "@type": "ImageObject",
      "url": "https://www.propertyinsantacruz.com/images/logo.png"
    }
  },
  "datePublished": "2024-12-11",
  "dateModified": "2024-12-11",
  "articleSection": "Real Estate Tips",
  "keywords": "Santa Cruz real estate, selling a home, real estate tips, SanThui ta Cruz homes",
  "url": "https://www.propertyinsantacruz.com/blog/selling-your-santa-cruz-home-at-the-same-time-as-your-neighbor/",
  "potentialAction": {
    "@type": "ReadAction",
    "target": "https://www.propertyinsantacruz.com/blog/selling-your-santa-cruz-home-at-the-same-time-as-your-neighbor/"
  }
}
 </script>

You need to edit the following lines of the code for every blog post:

  1. @ID - This is the webpage you are putting schema on
  2. Headline: this is the title of your blog post
  3. Description: this the description of your webpage.
  4. image: this is the the image that is in the blog post (or page) NOT a listing image
  5. DatePublished: date post/page was created
  6. Datemodified: The date you added schema (today's date)
  7. Article section: post/page Category
  8. Keywords - post/page key words
  9. URL - of the post/page
  10. target - url of post/page.

The final step is to validate your code which you can do here - https://validator.schema.org