Here is a video (about 10min) on how to fix duplicate meta descriptions an pages and on your listing detail pages:
Step by Step Walkthrough: How to Fix Duplicate Meta Descriptions and Duplicate Title Issues on a Sierra Website
1. Log into the back end of the Sierra website
This process is specific to Sierra websites.
Once inside the admin area, start with the pages that need unique metadata.
2. Open the page you want to edit
Go to the content section of the website and locate the page you want to update.
Open that page and click Edit.
3. Scroll to the SEO fields
Once inside the page editor, scroll down to the bottom where the SEO settings appear.
This is where you can update the page title, meta description, and meta key phrases.
4. Replace the default or duplicate meta description
If the page is using a default sitewide description or the field is blank, replace it with a sentence pulled directly from that page’s actual content.
Choose a sentence that fits the page and sounds natural.
The goal is to make the page’s meta description unique so it no longer repeats across multiple pages.
5. Add a simple page-specific key phrase if needed
For meta key phrases, keep it simple and relevant to the page.
This is mainly for consistency. It is not the main SEO priority.
6. Save the page
Once the unique meta description has been added, save the page.
Repeat this same process for any standard content page on the site that is using duplicate metadata.
7. Do not treat meta keywords as a major SEO task
Meta keywords are not really used anymore.
If they exist, you can keep them simple or clean them up, but focus first on unique title tags and meta descriptions.
8. Understand that some pages cannot be fully fixed
Some system generated pages in Sierra cannot be manually edited the same way regular content pages can.
These usually include:
Property search result pages
Certain dynamic system pages
These pages may continue to create duplicate content or duplicate metadata issues, and there may be little you can do directly inside Sierra to fully change them.
9. Know the difference between editable pages and listing detail pages
Regular content pages can be edited one by one.
Listing detail pages are different because their metadata is controlled globally through Sierra settings.
That means you should fix regular pages individually, but handle listing pages through the global SEO settings.
10. Go to the listing detail SEO settings
To fix listing detail pages sitewide, go to:
Sprocket > MLS Feed Settings > Listing Detail SEO
This is where you control how Sierra builds metadata for all listing detail pages.
11. Adjust how removed listings are handled
In the listing detail SEO settings, review how expired or removed listings behave.
A practical option is to redirect removed listings back to the homepage or another page you choose, instead of letting large numbers of dead listing URLs build up as 404 errors.
12. Update the meta title format for all listing detail pages
Inside the listing detail SEO settings, create a title format using Sierra’s available data fields.
A strong format is:
Address, City, State Zip MLS # [MLS Number]
This gives each listing a more unique and useful title tag.
13. Use Sierra’s dynamic fields
When building the title, use the available fields for:
Address
City
State
Zip
MLS Number
Type MLS # manually, then insert the MLS number field after it.
14. Update the meta description template for all listings
For the meta description, start with the property description field.
Then improve it by combining helpful listing details into the structure, such as:
Listing type, price, description
This makes each listing’s meta description more specific and more useful.
15. Use the preview tool before saving
Sierra provides a preview tool.
Use it to check:
How the title looks
Whether the formatting is clean
Whether the description reads naturally
Whether the price and listing type display correctly
This helps catch punctuation and spacing issues before saving.
16. Clean up punctuation where needed
If the title or description has too many commas or awkward breaks, simplify it.
The goal is to make the address and description read naturally, not like a list of disconnected fields.
17. Set simple meta keywords only if you want consistency
If you still want to fill in meta keywords, use something basic and relevant, such as:
Homes for sale in [City], [Full Address], MLS number
This is optional and not the main SEO value.
18. Save the global listing SEO settings
Once the listing detail SEO template is updated, save the changes.
The advantage here is that you only do this once, and Sierra applies it across all listing detail pages on the site.
19. Review the results afterward
After the website is crawled or checked again:
Regular content pages should now have unique meta descriptions
Listing detail pages should also improve because the metadata is now being built from unique listing information
Dynamic search result pages may still show duplicate issues because they are not edited the same way
20. Use this order when fixing duplicate metadata
Start with the pages you can edit manually.
Then update the listing detail SEO settings globally.
After that, review what issues remain and separate editable problems from system generated ones.