How to Add Dynamic SEO Content to Sierra Interactive Listing Detail Pages
If you use Sierra Interactive, one of the easiest ways to improve your listing detail pages is by adding dynamic custom content inside the Property Listings SEO section. This lets you place keyword-rich, user-friendly content on every listing page while automatically pulling in each property's address, city, state, ZIP code, MLS number, beds, baths, price, and more.
I will walk through how to add the code, where to place it, what to edit, and how to make sure the links and phone number work properly on every listing page.
Where to Add the Content in Sierra Interactive
Log into your Sierra Interactive website and go to the sprocket icon, then open MLS Feed Settings. From there, scroll down to Property Listings SEO. That is where you can add custom content that will display on every listing detail page.
You can choose where the content appears. In many cases, the best place is near the top of the listing, above the property description and close to the main property details. That placement gives the content better visibility for users and makes it more useful on the page.
Why This Works
Sierra Interactive supports dynamic fields that automatically change for each listing. That means you can write one block of HTML and Sierra will swap in the correct property data on every page. Instead of manually editing each listing, the system handles that for you.
For example, these dynamic fields can populate listing specific details:
{address}, {city}, {state}, {zip}, {mls}, {beds}, {baths}, {sqft}, {acreage}, {price}, {subdivision}, and {condoproject}.
The Code to Use
Paste the following code into the custom content area inside Property Listings SEO:
<h2>{address}, {city}, {state}, {zip} | MLS# {mls}</h2>
<p>This {beds}BR property at <strong>{address} </strong>is appx. {sqft} sq. ft. on a {acreage} acre size lot. Tour MLS #{mls}<strong> </strong>with {baths}BA's for {price} in<strong> {city}, OR </strong>today! To visit this property in person or for a virtual tour, call ADD PHONE NUMBER or >> <a href="ADD URL" target="_blank"><strong>Contact ADD NAME OR BRAND</strong> </a><<</p>
<h2><strong> </strong></h2>
<h2>Home For Sale in {subdivision}{condoproject} - {city}, {state}</h2>
<p>Engage a local pro<strong>: </strong>My team provides hyperlocal insight on <strong>{condoproject}{subdivision} Homes For Sale </strong>and <a href="ADD URL" target="_blank">ADD BRAND NAME</a>. We go beyond the basics with expert property analysis, value-add commentary, and neighborhood-specific market trends for <strong>{address}</strong> and similiar {city} homes for sale. </p>
<br />
<p> <a href="ADD URL" target="_blank">Condos For Sale</a> | <a href="ADD URL" target="_blank">New Construction</a> | <a href="ADD URL" target="_blank">Single Story Homes</a> | <a href="ADD URL" target="_blank">Luxury Homes</a> | <a href="ADD URL" target="_blank">River Views</a> | <a href="ADD URL" target="_blank">Mountain Views</a></p>What You Must Replace for the Code to Work
This is important. The code is not ready to publish until you replace the placeholder items with your own information.
You need to replace every instance of ADD URL with a real URL on your website. You also need to replace ADD PHONE NUMBER with your actual phone number, ADD NAME OR BRAND with your own name, team, or company name, and ADD BRAND NAME with your website or business brand.
If you skip that step, the links will not go anywhere useful and the phone number will not work properly.
How to Add the Phone Number Correctly
Once you replace the sample phone number with your own, highlight it and convert it into a telephone link. That makes it clickable on mobile devices so users can tap and call you directly.
Use this format:
<a href="tel:+15551234567">(555) 123-4567</a>The key part is the tel: link. Use the full number with country code and no spaces or dashes inside the link itself.
How to Replace the Contact Link
The main call to action in the paragraph should point to your contact page or another lead capture page on your website. In the walkthrough, the contact page was used because it was the cleanest and most reliable destination.
Here is an example:
<a href="https://www.yourwebsite.com/contact/" target="_blank"><strong>Contact Your Brand</strong></a>You can also use a schedule a showing page or another page that fits your lead strategy, as long as it is a real page on your website and you test it after publishing.
What to Do With the Category Links
The bottom row of links is there to strengthen internal linking and send people to important pages on your website. These links can go to key search pages, area pages, or cornerstone content that you want to rank better in search.
Examples include condo pages, new construction pages, luxury home pages, single story home pages, featured listings, community pages, and city search pages.
If there are links you are not ready to use yet, you can leave them out or save them for later. The goal is to send visitors to pages that matter most for your website.
Editing Tips
If Sierra or your browser pastes the content in with strange formatting, paste the code into Notepad first, then copy it back into Sierra. Another option is to switch into HTML view inside the editor and paste the code there. That helps keep the formatting clean.
After you save the changes, view several different listing detail pages and make sure the content updates properly for each one.
What to Test After Publishing
Before you leave the content live, test everything.
Click the phone number and make sure it uses the correct tel: link. Check the contact link. Test every category link. Confirm that pages meant to open in a new tab are actually opening in a new tab. Then open a few different listings to confirm the property details are changing dynamically from page to page.
Why This Helps SEO
This setup gives every listing detail page more useful, unique content while also improving internal linking across the site. It sends users to key pages you want to strengthen and gives search engines more signals about which pages are important. It also makes the listing pages more useful for visitors by giving them clear next steps.
Reminder
Before you publish, make sure you replace all placeholder items in the code. That means:
ADD URL must be changed to your real page URLs.
ADD PHONE NUMBER must be changed to your actual phone number.
ADD NAME OR BRAND must be changed to your name, team name, or company name.
ADD BRAND NAME must be changed to your actual brand or website name.
Once those are updated and tested, you will have a strong dynamic content block running across every Sierra Interactive listing detail page.