How to Cross Link on a Sierra Interactive Website

Cross linking on Sierra Interactive helps in two big ways: it improves internal linking and it helps you spot content opportunities you may be missing. The basic idea is to look at a listing, find important location details that are not linked yet, then connect those details to the correct page on your site. 


Step 1: Start with an area page

Open an area page on the website and click into one of the listings from that area. Listings are the best place to do this because they show you a lot of useful location details in one place. That makes it easier to spot linking opportunities. 


Step 2: Scroll through the listing details

Once you are on the listing detail page, scroll down and look at the location information Sierra provides. 


Pay attention to items like:


  • city
  • county
  • zip code
  • neighborhood
  • subdivision
  • township
  • condo project
  • school district or schools if available. 


Step 3: Look for missing links

Check whether those location terms are already cross linked to the right pages on your site. In the example from the video, the city or area page was already linked, but the zip code page was missing. That missing link becomes both an SEO opportunity and a content opportunity. 


Step 4: Create the missing page first

If a page does not exist yet, create it before you add the cross link. For example, if the zip code is showing on the listing but there is no page for that zip code yet, build a page for that zip code and save it in the right section of the site. In the video example, a zip code page was created and set as a child page under the area. 


Step 5: Go to the cross linking section

On the listing page, scroll to the cross linking area, go to the community section, and type in the item you want to connect. For a zip code, type in the zip code. For a city, type in the city name. Sierra will show matching options. 


Step 6: Choose the correct page

Select the correct page that matches that location term. Once saved, every listing that uses that city, county, or zip code can point to the page you selected. That means one setup can improve linking across many listings. 


Step 7: Save and refresh the listing

After saving, refresh the listing detail page and test the link. The location item should now point to the page you created or selected. In the transcript, once the zip code was saved, the listing detail page linked correctly to the zip code page. 


Step 8: Repeat for other location types

  • Do the same process for:
    • cities
    • counties
    • zip codes
    • neighborhoods
    • subdivisions
    • townships
    • condo projects
    • schools or school districts when Sierra shows them. 


Step 9: Be specific, not broad

Only match the item to the exact type of page it should go to. If it is a city, link it to the city page. Do not use a broader keyword or a less accurate page. The transcript is very clear on this point: be specific. 


Step 10: Use this process to find new content ideas

This is where the SEO value really grows. If you notice listings include places, zip codes, neighborhoods, or school areas that do not yet have pages, those are content opportunities. Build those pages, then cross link them from the listings. Most agents do not fully build out all the areas inside the MLS, which means this can become a strong competitive advantage. 


What to focus on first

Start with the easiest, highest impact pages:

  • zip codes
  • cities
  • counties
  • neighborhoods. 


If your MLS also provides school districts or schools on listing pages, those can be great additional pages to build later because they are often missed by other agents. 

Simple checklist

  1. Open an area page
  2. Click into a listing
  3. Review the listing details
  4. Look for city, county, zip code, neighborhood, subdivision, and school info
  5. Check what is already linked
  6. Create missing pages
  7. Add the right cross link in the community section
  8. Save
  9. Refresh and test
  10. Repeat across listings.


Best practice tip

If you have page titles like “Moving to Sonoma County,” consider tightening them for SEO into something more direct like “Sonoma County Homes for Sale.” That keeps the page more aligned with search intent while also improving the usefulness of your internal linking structure.